G2 PR + Events

Who We Are



Public Relations Director

Juan’s first passion was filmmaking; his appetite for storytelling is one that transcends forms and platforms. He believes in the power of a well-crafted story that can be told in multiple ways while resonating uniquely with each member of his audience. Juan has worked tirelessly assisting brands in finding their core identity while leading them into the growingly complex and often puzzling world of brand communications, helping them direct their message to desired, targeted audiences. He began his career working in some of the most recognized non-profit arts organizations in Canada. Juan’s dynamic career also includes a successful four-year run as a panelist on a hit MTV show, which allowed him to build strong relationships with journalists and other key media leaders and tastemakers in the country. Spearheading campaigns with brands such as Bandit Brewery and Buffer Festival, has established Juan as a creative force and a unique voice in the industry. When not working behind his computer or at a client meeting, you’ll find Juan exploring the city’s best breweries, watching a classic film, or meticulously planning culinary escapades.



Events Director

Erika began her career as an active community advocate working with various non-profit organizations in Toronto towards breaking social barriers for, and thereby improving, marginalized communities. By executing events such as health fairs, panelist conferences and workshops, she was able to connect communities to various necessary service providers. Erika’s passion and support for local non-profits led her to become a member of the Board of Directors for several non-profit Arts festivals around the city. Her desire to help people connect drove her to co-found She Moves Group, an organization committed to spotlighting and enhancing the success of culturally diverse professional women in Toronto. While at the helm of She Moves Group, she got to fully embrace her passion for event planning. Her ability to seamlessly execute and host a variety of events, from gallery openings to networking luncheons, has cemented her as a leading voice for entrepreneurial women in the community. In her spare time, you’ll find Erika redecorating every corner of her home, lovingly yelling at her cat Puyol, or planning wonderfully intimate soirées for her family and friends.